Shots
Lo-Fi Music Popularity
Lo-Fi music saw a sudden rise in popularity alongside the lockdowns of the 2020 pandemic. Was there a connection? Was lo-fi music doing more for people than just help them concentrate on tasks as previously reported? Why was the youth suddenly gaga over lo-fi music?
Realtor to Creator
The pandemic pushed real estate agents to use social media platforms such as YouTube and Instagram to showcase properties. What worked for the ones who succeeded? What does the audience expect? And what is the role of the non-human factor - the algorithm?
Objects as Desires
A prose poem narrating my experience of exploring human-object communication. Recollecting childhood experiences and discovering roots that helped me traverse and empathize with my objectum-sexual participants, this article is an ode to my posthuman enquiry endeavors.
Fairy Comments
Social Media comments with a false sense of positivity at the start, elevated by a bunch of cute emoticons, and a snide end. Young people use these comments as a kudos-trolling mechanism to call out people on social media in a creative and non-threating manner
Interviewer Stress
Not just the interviewee - the interviewer also encounters stress. Asking questions and assessing candidates aren't as easy tasks as they seem. But Why? What could be the effect of such stress on the person and the process? And how does one cope with it?
Human-Object
At first, the recognition of a spirit or a soul in an object might seem like an outlandish and eccentric idea based purely on personal beliefs. Should it then not be considered worthy of mention because of the lack of perceivability or empirical validity?
Airline Brand Equity
What drives brand equity in the case of airline services? The answer lies in the interplay of the company's presented brand, external brand communication, and customers' experience mitigated by the resource requirements for each of the three factors
Food Wastage
A strategic plan to curb food wastage taking place at the consumption level by raising consciousness in Indian youth using a participatory theatre approach. Coming from the audiences themselves, chances of the solutions being manifested in their behaviour also increase
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